The American Society of São Paulo's annual Gala raises funds each year for two selected children's charities. Each year has a different theme, and different charities benefit. Current promotional materials include a 12-page program, an 8-page auction guide, printed invitations, posters, bidding paddles, table numbers, auction item display sheets, a photo op banner & a sponsor banner. All materials are designed around the theme, edited, laid out, proofed, and sent to print. Planning includes locating and getting approval for the photographic elements to support the year's theme, verifying all promotional images for the various auction items, confirming all information is accurate, and coordinating the print schedules. All materials are designed to support the theme, and the theme for each year is chosen by the Gala committee.
Layout rendered in Adobe InDesign.